The case for private video ad marketplaces
We looked at a case study for a successful gaming network and analyzed the relationship between the number of ad sources connecting to its private marketplace and the average CPM. It seems that opening...
View ArticleThe Media Briefing: Why private online ad marketplaces can work for video
Private video ad marketplaces combine the efficiency and automation of programmatic buying and selling with a fully-controlled environment. As a result they have been generating an increasing amount of...
View ArticleWhy publishers’ interest in private marketplaces are peaking
From the video publisher’s perspective, content remains king in terms of how video is merchandised and sold to buyers. It’s a meaningful amount according to our recent State of the Industry report...
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